Tobacco MARSHAL Program Launched in Odisha to Combat Rising Tobacco Menace

Bhubaneswar | April 13, 2025

In a powerful move to combat the growing menace of tobacco addiction and oral cancer in Odisha, I CAN WIN Foundation, in collaboration with ICanCaRe and Gupta Distributors, launched the Tobacco MARSHAL Program in Bhubaneswar. The introductory session was held at the Hanspal office of Gupta Distributors, graciously hosted by Mr. Prerit Gupta, Director, and supported by Mr. Rajesh Gupta, Chairman, Gupta Group of Businesses.

Led by Dr. Pawan Gupta, Senior Director – Surgical Oncology at MAX Hospitals, Delhi NCR, and Founder of ICanCaRe, the session educated the audience on early signs of oral cancer—highlighting the campaign message: “Catch Cancer at Stage 0 with Chhota Daana.”


👥 Dignitaries and Key Participants

The session witnessed the enthusiastic participation of several prominent individuals:

  • Mr. Biswajit Patra, Businessman and Secretary Elect, Rotary Club Bhubaneswar, expressed commitment to partner with ICanCaRe to take the Tobacco MARSHAL initiative to grassroots through Rotary channels.
  • Mr. Prashanna Kumar Mishra, Advocate, Odisha Bar Association, proposed tobacco awareness camps at Cuttack High Court for members of the legal community.
  • Mr. Rakesh Barick, Secretary, SAI Sports Association & Manager at Panasonic Odisha, showed interest in organizing a mega awareness drive with a seating capacity of 1000.
  • Ms. Ipshita Sarkar, Psycho-oncologist, actively addressed psychological aspects of tobacco addiction and guided participants through mental health aspects of cessation.

🔬 Real Impact: From Awareness to Action

The event was not just informative but also action-oriented:

  • Three participants were screened and found with restricted mouth opening and lesions, who were immediately guided for further diagnosis and treatment.
  • The revolutionary device TrisCaRe was introduced as a vital solution for trismus management in oral cancer and pre-cancer cases.

Dr. Pawan emphasized the availability of structured medical treatment to help individuals quit tobacco and highlighted the digital quitline (📞 9773856664) and the ICanCaRe App-based Quit Program that provides behavioral and pharmacological support.


💬 Questions That Matter

One of the most relevant and heartfelt questions came from Mr. Prerit and Mr. Anis:
“How can one resist peer pressure when everyone in the friend circle uses tobacco and alcohol?”
Dr. Pawan’s response was direct and empowering:

“Motivation is the key—and the good news is that medical treatment is available to help quit tobacco. With proper support and medication for just 3 months, one can be free from cravings and withdrawal symptoms.”

Mr. Anis, inspired by the session, immediately scheduled a consultation to help his father begin the tobacco cessation journey.


🔗 Watch the Full Program Here

📺 YouTube Live – Gupta Distributors https://www.youtube.com/live/vhsUxES-aKA


🌱 The Beginning of a Movement in Odisha

The session ended on a hopeful note, with Mr. Rajesh Gupta committing full support to the #SaveTheYouth campaign in Odisha. Volunteers came forward to enroll as Tobacco MARSHALs and pledged to spread awareness in schools, offices, and communities.


📞 Call to Action

💬 Want to be a part of this movement?
🔗 Register as a Tobacco MARSHAL here: www.icancare.in/academy/marshal
📞 Helpline: 9773856664
📧 Email: support@icancare.com

Together, let’s kill the modern demon – Tambaku-Asur.
Let’s save lives. Let’s save our youth.


https://www.linkedin.com/pulse/introducing-tobacco-marshal-odisha-groundbreaking-step-towards-whdcc

Tobacco Awareness Session at Prometheus School, Noida – February 12, 2025

🚭 Tobacco Awareness Session at Prometheus School, Noida – February 12, 2025

A powerful awareness session was conducted at Prometheus School, Noida, engaging 200 students in a critical discussion on the dangers of tobacco and vaping.

🔹 Organized by the Interact Club, led by Samaera Rana and Arush, the event was chaired by Mr. Mukesh Sharma, Chairman of the institution.
🔹 The session emphasized a zero-tolerance approach towards all forms of tobacco use, including vaping.
🔹 As a recognition of her leadership in promoting the cause, Samaera Rana was honored with the Tobacco MARSHAL Cap, Badge, and Mug by Akansha Sethi.

The message was clear: Say NO to tobacco and vaping – for a healthier future! 🚫🚭

Watch the instagram reel – https://www.instagram.com/reel/DGBHbllyuKK/?igsh=MWZrY2hrbjIxZXpnZg==

 

Album : https://photos.app.goo.gl/VevYCymkKEYp1Vw9A

 

LinkedIn : https://www.linkedin.com/posts/drpawangupta_tobacco-awareness-session-at-prometheus-activity-7296312971679473664-Cw83?utm_source=share&utm_medium=member_desktop&rcm=ACoAAANHt9AB9iqkQy108pFZnFtWwn520XpfHZE

 

FB: https://www.facebook.com/share/p/1B7tXXEf22/




What to do if your brother is a tobacco user? BHAI DHOOJ SPECIAL

What to do if your brother is a tobacco user?

Tobacco use is one of the leading causes of preventable death and disease in the world. It can harm not only the smoker but also the people around them who are exposed to second-hand smoke. If your brother is a tobacco user, you may be worried about his health and well-being, and you would wish your brother to be tobacco-free. Here are some steps you can take to support your brother in his journey to becoming tobacco-free. Read – Why should a sister wish her brother to be tobacco-free. https://blog.icancare.in/2023/08/31/why-should-asister-wish-her-brother-be-tobacco-free/

1. #KNOWTOBACCO. Be a Tobacco MARSHAL. Educate yourself about the dangers of tobacco use and the benefits of quitting. Learn about the different types of tobacco products, such as cigarettes, cigars, pipes, hookahs, e-cigarettes, and smokeless tobacco. Find out how they affect the body and increase the risk of various diseases, such as cancer, heart disease, stroke, lung disease, and diabetes. The short-term effects and long-term effects. Also, learn about the positive effects of quitting tobacco, such as improved breathing, blood pressure, circulation, taste, smell, and mood. You can find reliable information from various sources and also from http://blog.icancare.in Please download the ICanCaRe Tobacco Wellness APP

2. COMMUNICATE –  Talk to your brother about his tobacco use and his reasons for quitting. Choose a time and place where you can have a calm and respectful conversation with your brother. Avoid nagging, lecturing, judging, or criticizing him for his tobacco use. Instead, express your concern and care for him, and ask him how he feels about his tobacco use and his readiness to quit. Listen to his answers and try to understand his perspective. You can also share some facts and benefits of quitting tobacco that you learned from step 1 but do not overwhelm him with too much information at once. You will need to have patience.

3. WIN OVER TOBACCO IS EASY – Encourage your brother to seek professional help and use evidence-based methods to quit tobacco. Quitting tobacco can be very challenging, especially if your brother has been using it for a long time or has a strong addiction. He may need more than just your support to quit successfully. You can suggest that he talk to Certified Tobacco Cessation Specialists near you or online Call ICanCaRe Quitline  @ 011-43077695,  about his tobacco use and get advice on the best ways to quit. You can also help him find and use proven methods to quit tobacco, such as nicotine replacement therapy (NRT), Nicotine Receptor Agonist medication, behavioral therapy, or quitline services. Certified Tobacco Cessation Specialist uses the most advanced digital tobacco cessation protocol for a 100% quit rate.

Most users, when given the assurance and hand held by a certified tobacco cessation specialist and with ABCD Quit Tobacco Intervention, are more than willing to quit!!!

An ICanCaRe Certified Tobacco Cessation Specialist follows the ABCD Of Tobacco Cessation to help in a 100% quit rate.

4. HAND HOLD- Be his Quit Buddy. Connect with your CTCS. Support your brother throughout his quitting process and celebrate his achievements. Quitting tobacco is not easy, and your brother may face many challenges and setbacks along the way. He may experience withdrawal symptoms, cravings, stress, mood swings, or weight gain. He may also encounter triggers or temptations that make him want to smoke or use tobacco again. You can help your brother cope with these difficulties by being there for him when he needs you. You can offer him emotional support, such as listening to his feelings, giving him encouragement, or reminding him of his reasons for quitting. You can also offer him practical support, such as helping him avoid or deal with triggers, distracting him from cravings, or joining him in healthy activities that reduce stress and improve well-being. Additionally, you can celebrate his achievements and milestones with him, such as going one day, one week, one month, or one year without tobacco. You can praise his efforts, reward his progress, or do something fun with him to mark the occasion.

5. BE A QUIT BUDDY. BE PATIENT. Do NOT FEEL GUILTY. – Be patient and understanding with your brother and yourself. Quitting tobacco is a personal decision and a process that takes time and effort. Your brother may not be ready to quit right away or may not quit on his first attempt. He may relapse or resume his tobacco use after quitting for a while. Do not give up on him or blame him for his failures. Instead, be patient and understanding with him and help him learn from his mistakes and try again. Remember that every quit attempt is a step forward and an opportunity to improve. Similarly, be patient and understanding with yourself, and do not feel guilty or frustrated if you cannot make your brother quit tobacco. You cannot control his behaviour or force him to change; you can only offer your support and guidance. The final decision and responsibility lie with him.

By following these steps, you can show your brother that you care about him and that you want him to live a healthier and happier life without tobacco.

Let us join hands to #savetheyouth.

(The Author – Dr. Pawan Gupta M.Ch. is Director of Surgical Oncology at Max Super Speciality Hospital, Vaishali, Patparganj, and Noida. He is the author of the books – Win Over Tobacco Made Easy, Be Smart Do Not Start and is highly recognized for his work on Oral Cancer and Tobacco Cessation. He is the convenor for the Certified Course in Tobacco Cessation at Gujarat University, and has trained more than 1000 doctors to be tobacco cessation specialists).

Book your appointment today to start a healthy tobacco/smoke-free life with the best in class tobacco/smoking cessation experts at www.icancare.in/quittobacco or call 011-430-77695 for help. Download the ICanCaRe e-cessation app for quitting smoking and tobacco at https://app.icancare.in