ADIRA 3.0 Resilience and Innovation
ICanCare – Innovative Cancer Care and Rehabilitation
Adira 3.0: A Launch that Echoed Empowerment, Purpose, and National Impact ICanCare | 20th July 2025
What does it mean to empower? For some, it’s about giving a voice. For others, it’s about igniting change. But for Sonal Bhatia, it’s about creating a movement.
On the morning of 20th July 2025, the corridors of Max Institute of Cancer Care, Vaishali came alive with purpose, pride, and a powerful message. The launch of Adira 3.0, a vivid compilation of tireless social efforts and cancer awareness campaigns, wasn’t just the unveiling of a book—it was the unfolding of a national mission.At the heart of it all stood one guiding force—Dr. Pawan Gupta, Senior Director, Surgical Oncology, and the inspiration behind the mission – Founder of ICanCaRe
Adira 3.0: A Chronicle of Impact
Curated, compiled, and artistically designed by Sonal Bhatia, Adira 3.0 stands for more than its pages—it stands for resilience, innovation, and the spirit of womanhood. Each page is a testimony to what can be achieved when compassion meets commitment.
This edition encapsulates the dynamic work of ICanCaRe and the I Can Win Foundation through the year 2024, spotlighting health awareness, women empowerment, and tobacco cessation at scale, under the guidance, encouragement, and vision of Dr. Pawan Gupta.
The Torchbearer: Sonal Bhatia
Sonal’s credentials go far beyond titles. As PDC of Inner Wheel and a noted social crusader, her efforts resonate across India.
During her tenure as District Chairman of Inner Wheel Club 310, she launched the Tobacco MARSHAL program, training 1,000 volunteers in just 3 months. Now, she aims to scale the mission nationwide to reach 1 Lakh Tobacco MARSHALs, echoing the mantra:
“No one should die because of tobacco.”
The Grand Launch Ceremony
The unveiling of Adira 3.0 was no ordinary affair. Designed in a unique, symbolic style by Sonal herself, the event witnessed the release of a large replica of the book, lifted proudly by distinguished guests, setting the tone for a day of inspiration. At the center of the gathering, both literally and symbolically, stood Prof. (Dr.) Pawan Gupta , the catalyst who has tirelessly driven the mission of ICanCaRe, mentored countless changemakers, and instilled a culture of action and accountability.
The event was graced by eminent names in oncology, academia, and public health, including:
- Prof. Chintamani Chintamani – A stalwart in surgical education, who officially launched the book. His influence spans decades, with thousands of surgeons mentored under his guidance.
- Prof. Ishwar Singh Ishwar Singh
- Dr Arun Goel Arun Kumar Goel
- Dr. Gita Gangadharan Shrivastav
- Prof. Aroop Raj
- Dr. Tapaswini Pradhan Dr Tapaswini Pradhan
- Mr. Prabhat Ranjan PRABHAT RANJAN IHFC (TIH of IIT Delhi)
- Prof. Vipin Arora VIPIN ARORA
- Dr. Supriya Wadhwa Dr Supriya Wadhwa
- Dr. Suman Kharkwal Suman Kharkwal
- Dr. Kuldeep Bassi Kuldeep Bassi
- Dr. Rudra Acharya Dr Rudra Prasad Acharya
- Dr. Pankaj Doughal Pankaj Dougall
- Dr. Pravesh Singh Pravesh Singh
Each of them lent their support, not just with presence, but with purpose.
Each dignitary and participants of the event reflected on the transformational leadership of ICanCare, relentless advocacy for preventive oncology and tobacco cessation has inspired both policy and practice.
Dr. Pawan Gupta: The Anchor and the Architect
The overwhelming consensus was clear: Adira 3.0 would not exist without Dr. Pawan Gupta’s unwavering commitment. He has been the torchbearer, mentor, and the soul of initiatives like I Can Win Foundation, Tobacco MARSHAL, and the broader vision of a tobacco-free, cancer-aware India.
His presence at the event wasn’t just ceremonial—it was spiritual. Every achievement echoed his values.
Why This Matters
Cancer and tobacco are not just health challenges. They are social injustices that disproportionately affect the unaware and the underserved. Dr. Gupta’s mantra, embedded deeply in ICanCaRe’s philosophy, is clear:
“Awareness is the first step to survival. Action is the first step to change.”
Initiatives like Adira 3.0 and the Tobacco MARSHAL program are shifting the narrative from treatment to prevention, empowerment, and leadership.
What Can You Do?
- Join the Tobacco MARSHAL movement. Be a voice against tobacco. Visit: www.icancare.com
- Support women-led health initiatives. Volunteer. Donate. Advocate.
- Read. Reflect. Respond. Grab a copy of Adira 3.0 and share the stories that matter.
- https://drive.google.com/file/d/132hCIS9YyHn3LMhJRXzWMfAP78xEqEsi/view?usp=drive_link
Because change doesn’t come from waiting. It comes from stepping up.
